Of course you've heard of unCOMMON:Stories. I'm sure you didn't let slip through your fingers the fact that it was advertised by the New York Times, the Wall Street Journal and by Steve Jobs himself as "the biggest thing to happen to books since the invention of the book"  (attention: parts of the previous sentence might be made up).

I'm sure you have your copy there, resting gently on your coffee table, ready to be showed with pride to all of your guests. I'm sure you read a couple pages everynight, just to make sure you have the best possible dreams ever.